Business owners have every right to be weary when it comes to outsourcing work to an agency. Leaving your company’s brand image or social media strategy to people not on the “inside” can be daunting. Yet, many small to medium sized businesses find themselves ill equipped to handle their growing brand.
As the company matures they often end up going around in circles or in a developmental rut. This doesn’t have to be the case, however. Some of the largest businesses in the world outsource work to agencies like Jelly. This is due to Jelly’s ability to encourage a company’s exponential growth amongst a number of other potential benefits.
One of the key benefits that can come from outsourcing creative work is the cost. It’s often much cheaper than you think. Working with an agency affords you the advantage of being able to invest in what you need when you need it. Hiring in-house staff members to do a particular type of work can be expensive and assigning existing staff to roles they aren’t familiar with can be risky business. An agency like Jelly is full of staff with experience in multiple creative and technical disciplines. This allows the agency to orchestrate everything to the highest of standards. Outsourcing your work allows your in-house staff to concentrate on their own areas of expertise and saves them getting bogged down with necessary, yet time-consuming, leg work.
A member of your team might have marketing experience, but a good agency will have decades of experience to use to your benefit. Whilst your I.T. girl may know her way around Photoshop, an agency’s design team will have a wealth of sharp creative skills. Such skills are usually developed over the course of several years working on many different projects. For example, Jelly has years of experience working across multiple types of media and platforms. When skilled professionals collaborate together, you’re more likely to achieve a result that meets your goals.
All About Results
Finally, you and your in house staff may already have a clear image of the way your company works and the direction you want to go in. Whilst having set parameters to work to might not be a bad thing, these can sometimes, subconsciously, register as limitations for your creative work. Outsourcing work to a creative agency allows them to take a fresh approach in unexplored areas of your brand. You’ll be surprised just how pleased you are with the results of ideas you’d have never even entertained yourself.
So if you’re conscious of the direction your brand is heading, or concerned about where to take your brand in the future, let us know. We might just have a few tricks up our sleeve for you!