For the launch of the latest title in the series, Metal Gear Solid V: The Phantom Pain, we partnered with one of YouTube’s most prominent personalities: PewDiePie. We generated a pre-launch game capture opportunity for PewDiePie in partnership with Sony who provided a limited edition Metal Gear Solid V PlayStation 4 for the activation. This generated massive amounts of exposure amongst PewDiePie’s predominantly gaming orientated audience. The resulting content, to this day, has achieved over 6 million views.
In addition, we hosted an exclusive press preview event to which we invited some of the biggest mainstream and gaming publications in the UK. Attendees included The Times newspaper, Game Radar, Eurogamer, Virgin Media and Empire magazine. This worked to generate pre-launch hype via press coverage and exposed the game to a combined audience of over 40 million. Supporting the launch, we invited the very best cosplayers from the Metal Gear community to meet the legendary Hideo Kojima and represent the brand at an exclusive Metal Gear Solid V: Ground Zeroes event at the BAFTAs.
Konami have since continued to utilise Jelly services for the title across social media and offline events. This has included multiple cosplay promotions at UK gaming expos and, most recently, design work for Konami’s upcoming title Metal Gear Survive including the branding for the game’s stand at international trade fair Gamescom, Cologne.