For example, we have created and promoted marketing materials for PES branded booths at UEFA Champions League Festivals in locations such as Wembley, Lisbon, Berlin and Milan. This included tent design and was supplemented with merchandise artwork and social media imagery.
Our event management team has represented the PES brand at every UEFA Champions League Festival for the past several years, answering questions about the game, providing technical and gameplay support, and encouraging participation from festival attendees. This has been instrumental in exposing the brand to a wider audience, putting the game into the hands of potential players.
In 2017 we brought our 16 PES League World Finalists to the UEFA Champions League Festival. Here the current world champion and runner up played a live exhibition match on the Festival stage in front of over 100 thousand audience members. Our presence at the event was covered across TV, print and online media. As a result, PES 2017/18 exposure increased exponentially.