The quality of the written content and relevance of the corresponding images plays a big role in how well a website is received by search engines as well as visitors. They substitute the role a sales assistant would play in a physical premises and add personality to what could otherwise be a very sterile and impersonal experience, maximising your opportunity to develop brand identity and deliver an appealing concept.
Jellymedia can provide or adapt the aesthetic and written content of your website to suit the key objectives of your web development project and support your overall strategy as part of your bespoke web development solution.
Our online project planner is a good starting point for understanding the finer points of which web development solution is right for your business.
Search Engine Optimisation is nothing new in online marketing and it has been subject to unethical black-hat techniques that take advantage of search engine sorting methods. The discipline of optimising your website to emphasise relevant information for search engines to pick up is still very valid one, however, and one Jellymedia considers a standard part of any well-produced website.
Search Engine Algorithms change their behaviour, trends come and go, and new methods of reaching out to your target audience evolve. Keep up with the quick pace of internet marketing with regularly updated scheduled content that targets the sites where your audience currently hangs out. Regularly updating the content on, or associated with, your website is the easiest and most effective way of staying up-to-date and relevant.