Search engine optimisation (SEO) is nothing new in online marketing and it has been subject to unethical black-hat techniques that take advantage of search engine sorting methods. The discipline of optimising your website to emphasise relevant information for search engines to pick up is still valid, however, and one Jellymedia considers a standard part of any well-produced website.
Relevance is the object of SEO. There are ethical techniques that can be used to improve a website’s prominence on particular search terms, which Jellymedia employ from the ground up – so that the premise of the website evolves naturally around key concept areas. These should then be developed over time and expanded upon.
Our online project planner is a good starting point for understanding the finer points of which web development solution is right for your business.
Generating traffic for a website is an ongoing task, as content has to be continually updated and the strategy regularly reviewed. This keeps our approach up to date with any changes that take place in how search engine's index a website, or with the varying goals assigned to a website as it ages.