Setting up goals allows you to gain statistical insights about how well your website is fulfilling its purpose — and to identify when it's not — in order adjust your strategy.
We use statistical analysis to monitor visitor activity on your website and develop reports that assess areas where performance might be improved. As well as an invaluable aid to any search engine optimisation and digital marketing strategy, our analytics techniques also help us to improve your return on investment and forecast upcoming trends.
Key performance indicators take the guesswork out of how well a website is performing, so that trends can be identified and dates established. There could be a reason why visitor numbers have increased but conversions fallen that make mitigating actions a bad decision.
Our online project planner is a good starting point for understanding the finer points of which web development solution is right for your business.
Successful goal conversion for an ecommerce web development solution might be measured by the number of unique purchases or total revenue while a trade-only social network might focus on increasing return visits and referral rate. Each involves a compeltely different strategy of raising awareness of its associated brand, issue or idea.