For this year’s PES League UK Finals, Jelly partnered with the Gadget Show Live and Twitch in order to bring the event to a much wider audience than ever before.
The PES League UK Finals is an annual event leading up to the PES League World Finals where the best PES players from all over the world compete for the title of World Champion.
In the past Jelly sought venues for the PES League UK Finals that would appeal to the PES League UK community; these included the National Football Museum and Manchester United’s Old Trafford Stadium. This year Jelly’s event management team set out to find a venue that would not only appeal to existing community members but also expose the PES League UK finals to an entirely new audience of game and eSports enthusiasts.
The Gadget Show Live
Over the years Jelly has worked alongside UEFA in order to provide a platform where talented PES players are found not just in the UK but world-wide. As a result of this PES League has been gaining recognition from members of the gaming and tech market as a rising eSports platform.
This led to a partnership with the Gadget Show Live that enabled Jelly to market the PES League UK Finals to a more varied audience than previous years. Over the course of four days (three public and one press), Jelly’s community management team worked hard to deliver hours of free-play to Gadget Show Live attendees in the Arcade. This enabled us to promote PES 2016 to families and younger audience members; a consumer group we wouldn’t have reached at traditional gaming expos or through current marketing strategies.
The event was supplemented with an extensive social campaign that had a reach of 43M people making this year’s UK finals the highest reaching PES event of the year.
Jelly’s ongoing partnership with Twitch has allowed us to live-stream all our major UK and global events on www.twitch.tv. This year, we decided take our broadcasts to the next level and opted for a dedicated shout-casting setup, with match commentary, post-match analysis and player interviews all thrown in to the mix.
This year also marked the first time in history that the global PES League channel got front-page exposure on Twitch. The live-stream was displayed prominently to all front page visitors throughout the time of the event (11am-6pm) meaning that even more people got to experience the UK finals, in some capacity, than any year before.
On to the World Finals
The PES League World Finals is the world’s biggest international football gaming tournament. On the 28th of May 2016, 32 of the worlds best PES players will go head to head for the chance to win €15,000, two tickets for the UEFA Champions League Final, and a money-can’t-buy pitch side experience. Jelly will be hosting the World Finals in Milan this year as part of our ongoing campaign to expose the PES brand to an even greater audience than any PES World Final event before.