For the 2015 PES League World Finals Jelly brought the best PES players in the world to the biggest football event of the year.
What is the PES League?
Konami have utilised Jelly’s online communications skills for many years across a range of video game titles. For their Pro Evolution Soccer (PES) series, they were looking for a way to connect fans of the game around the globe. In response, Jelly’s digital development team created PES League, the official UEFA Champions League e-sports event.
The PES League World Finals took place over three days in Berlin at the UEFA Champions Festival. Jelly’s marketing and event management team hosted the World Finals at the UEFA Champions League Festival in order to further align the PES with the UEFA license and UCL final, and to expose the brand to the festival’s 120K attendees.
27 members of the international PES community took part in the finals. The players competed in knockout matches at the UEFA Champions League Festival after which two finalists went on to compete in a pitch side show match, playing PES 2015 in front of thousands of fans before the Juventus v. Barcelona final match. During this time Jelly also provided free to play consoles for the public which actively engaged with 10K non-PES players.
The event drew the attention of one of the biggest newspapers in Germany, Die Bild, further exposing the PES brand to 6.5MIL readers who fit the game’s primary target demographic of males between the ages of 18 and 30.
The campaign was supplemented with on-going social media coverage by Jelly’s community management team who engaged with a total of 1.6MIL users, garnering a social reach of 8.9MIL, and making more than 100MIL social impressions over the course of the three-day event. Jelly’s development team also live streamed the event on the official PES League Twitch channel, commanding attention of over 142K individual viewers.