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Jellymedia

Nissan Project Controller

Working alongside brand partners and global influencers we developed an event driven campaign to market Konami title, PES 2016.

Nissan Project Controller
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We engineered a creative roundtable between Konami, Nissan, Sony, UEFA, and a selection of global influencers (including three UK YouTubers). The activation brought the parties together at the culmination of a unique campaign that tied in to UEFA Champions’ League group stage match in Malmö, Sweden: #ProjectController

The YouTubers were invited to a special testing day in Stockholm and given unrestricted access to a Nissan Qashqai that had been converted into a PlayStation 4 controller, in order to play a game of Konami’s title, PES 2016. In addition, they were given the opportunity to capture PES 2016 in-game footage making them some of the first gaming channels within the world to release PES 2016 preview content, showing off their PES skills to a combined-channel reach of 15.83 million.

This project was instrumental with regards to partnership building between Konami and its influencers, exposing PES 2016 to a wider audience, and developing relationships between brand partners.

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Other Projects

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Super Bomberman R

Konami required a successful promotion for the launch of its latest title, Super Bomberman R, and came to Jelly for our expertise in social media management and content creation.

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...

FACEIT PUBG Global Summit

FACEIT was impressed with our previous work supporting its ECS Season 6 event and approached us again with the brief of promoting the world’s first PUBG esports event, set to take place in London in April 2019.

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...

PES League 2019 Season

The latest esports season for Konami’s title, Pro Evolution Soccer.

View Project

...

Influencer Promotion – eFootball PES 2020

We worked with a number of leading content creators to deliver sponsored video content to a large audience.

View Project

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  • hello@jellymedia.com

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