We engineered a creative roundtable between Konami, Nissan, Sony, UEFA, and a selection of global influencers (including three UK YouTubers). The activation brought the parties together at the culmination of a unique campaign that tied in to UEFA Champions’ League group stage match in Malmö, Sweden: #ProjectController
The YouTubers were invited to a special testing day in Stockholm and given unrestricted access to a Nissan Qashqai that had been converted into a PlayStation 4 controller, in order to play a game of Konami’s title, PES 2016. In addition, they were given the opportunity to capture PES 2016 in-game footage making them some of the first gaming channels within the world to release PES 2016 preview content, showing off their PES skills to a combined-channel reach of 15.83 million.
This project was instrumental with regards to partnership building between Konami and its influencers, exposing PES 2016 to a wider audience, and developing relationships between brand partners.
