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Jellymedia

Nissan Project Controller

Working alongside brand partners and global influencers we developed an event driven campaign to market Konami title, PES 2016.

Nissan Project Controller
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We engineered a creative roundtable between Konami, Nissan, Sony, UEFA, and a selection of global influencers (including three UK YouTubers). The activation brought the parties together at the culmination of a unique campaign that tied in to UEFA Champions’ League group stage match in Malmö, Sweden: #ProjectController

The YouTubers were invited to a special testing day in Stockholm and given unrestricted access to a Nissan Qashqai that had been converted into a PlayStation 4 controller, in order to play a game of Konami’s title, PES 2016. In addition, they were given the opportunity to capture PES 2016 in-game footage making them some of the first gaming channels within the world to release PES 2016 preview content, showing off their PES skills to a combined-channel reach of 15.83 million.

This project was instrumental with regards to partnership building between Konami and its influencers, exposing PES 2016 to a wider audience, and developing relationships between brand partners.

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Other Projects

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ZED Events

Zombie experience ZED Events utilised a range of our specialist services to design and build its website, market its brand, and manage their online presence.

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...

Red Bull / World of Warcraft Activation

Red Bull Esports is the esports and gaming division of the popular energy drink company. The brand has dived head first into the world of competitive gaming; sponsoring teams, events and opening its own 'gaming sphere' in London.

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...

Skelattack Launch – UK Influencer Campaign

We were tasked with launching a UK-based influencer campaign to generate awareness for KONAMI's new indie title Skelattack.

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...

Konami UK Social Media Management

Jelly provides daily social media management for Konami UK, creating and curating a range of content for the brand whilst engaging with fans across Facebook, Twitter, and Instagram.

View Project

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Jellymedia

  • 1 Darwin Court

    Hawking Place

    Blackpool

    FY2 0JN

  • +44 1253 885581
  • hello@jellymedia.com

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