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Jellymedia

Onward

We worked on an influencer campaign for VR first person shooter game Onward.

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Whilst VR technology has existed within the realm of gaming since the 1990s, in more recent years it has come to represent a significant niche with a large area for potential growth that has caught the imagination of games companies and fans alike. As a result, VR gaming is an exciting market to explore and work on, and Jelly got that very opportunity when video game publisher Coatsink approached us to promote the Oculus Quest release of its VR shooter title, Onward. This campaign saw us recruit four high-profile VR streamers to produce content around the launch of the game:

JoshDub
Ctop
SadaPlays
BenplaysVR

The combined reach of these streamers helped to place the game in front of millions of players with an established interest in VR or FPS titles to help build growth.

One of the most complex factors of this project was selecting the best streamers to aid in its promotion, the right candidates needed to have a large reach within the required demographics in order to push the title to as many users as possible. At Jelly we believe in carefully tailoring our campaigns to the specific needs of the client to maximise engagement, allowing us to provide the best service possible.

Other Projects

...

Super Bomberman R

Konami required a successful promotion for the launch of its latest title, Super Bomberman R, and came to Jelly for our expertise in social media management and content creation.

View Project

...

FACEIT PUBG Global Summit

FACEIT was impressed with our previous work supporting its ECS Season 6 event and approached us again with the brief of promoting the world’s first PUBG esports event, set to take place in London in April 2019.

View Project

...

EVE Online – Influencer-led Marketing Campaign

We used our extensive expertise in influencer management to select a crew of 9 influencers to launch the EVE Gateway, featuring it in their content across Twitch, YouTube, Twitter and Instagram.

View Project

...

Sniper Elite 4

We supported the launch of Rebellion’s latest title, Sniper Elite 4, by co-ordinating an offline activation attended by some of the UK’s top influencers.

View Project

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  • 1 Darwin Court

    Hawking Place

    Blackpool

    FY2 0JN

  • +44 1253 885581
  • hello@jellymedia.com

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