Effectively engaging the target demographic for a product is important for any company, as this allows marketing efforts to be focused in the most cost-effective and efficient way. Luckily for Razorwire Energy, our prowess in this area is unparalleled…
Up and coming energy drink formula brand Razorwire Energy was keen to target its product at the gaming market but the existing social media content wasn’t quite reaching the highly desirable gamer demographic, so Jelly stepped in with a comprehensive social media strategy and content plan designed to reach the required audience, and help the brand to become one of the UK’s leading energy drink providers in an extremely competitive market.
Within 3 months of taking the project on we achieved significant results, with store traffic rising by 129% and product orders up by 114%. Our social media campaign generated a considerable increase in engagement and therefore brand awareness across all major platforms:*
Facebook
-Impressions up 24.5%
-Engagements up 15.6%
-Post Link Clicks up 39.8%
Twitter
-Impressions up 65.9%
-Engagements up 117.9%
-Post Link Clicks up 237.9%
Instagram
-Impressions up 88.2%
-Engagement up 72.9%
We used our strong understanding of the gaming market, and repositioned the product as authentic, informed and designed for players, blending product marketing with gaming-related humorous content, which resulted in significant engagement and positive sentiment overall.
By creating daily, relevant and varied content that understands its audience, Jelly was able to drive traffic, and therefore sales, on a consistent basis – a huge success for both Jelly and Razorwire Energy.
*(Stats compared to equivalent time period prior to takeover)
