• Services
    • Strategy
    • Digital
    • Design
    • Esports
    • Socials
    • Sponsorship
    • Influencer Management
    • Experiential Marketing
  • Projects
  • Blog
  • Careers
  • Contact
Jellymedia

Red Bull / World of Warcraft Activation

Red Bull Esports is the esports and gaming division of the popular energy drink company. The brand has dived head first into the world of competitive gaming; sponsoring teams, events and opening its own 'gaming sphere' in London.

Red Bull / World of Warcraft Activation
  1. Home
  2. Projects
  3. Red Bull / World of Warcraft Activation

The Brief

The Red Bull esports channel approached Jelly to provide daily coverage and content for its World of Warcraft event: ‘Race to World’s First: Mythic Battle of Dazar’alor’, with the chief aim of taking the large, passionate World of Warcraft fanbase and introducing it to the Red Bull esports channel.

Content Creation

The raid event spanned eight days and took place from January 30th to February 6th 2019. During this time, Jelly monitored the Twitch streams and used the coverage to create original, reactive assets within a very small time frame.

Challenges

Finding fresh content for a project of this scope is definitely one of the main hurdles to delivering a successful activation, especially as the players had to constantly repeat the same gaming processes in order to devise strategies to defeat the game’s bosses. Extra creativity was required of our social team to ensure the audience remained captivated. We made use of behind the scenes photographs and uploaded short videos to retain the appeal of the raid and maintain web traffic.

Summary

At the close of the event, over 100,000 viewers watched premier esports guild Method succeed in its bid to be the first to vanquish final boss Lady Jaina Proudmoore, an excellent result for Red Bull Esports and another successful activation for Jellymedia.

Other Projects

...

Sniper Elite 4

We supported the launch of Rebellion’s latest title, Sniper Elite 4, by co-ordinating an offline activation attended by some of the UK’s top influencers.

View Project

...

Skelattack Launch – UK Influencer Campaign

We were tasked with launching a UK-based influencer campaign to generate awareness for KONAMI's new indie title Skelattack.

View Project

...

PES League 2017

Konami wanted to connect fans of its Pro Evolution Soccer (PES) series and give them a platform to compete with players all over the world.

View Project

...

UEFA Champions League Festival

We have worked closely with Pro Evolution Soccer (PES) partner, UEFA, for over four years now; providing offline marketing, design, and event management support in order to align the PES brand with the UEFA licence.

View Project

Previous Next

Get in Touch

GOT A PROJECT

LET'S WORK TOGETHER

If you want to start a new project or improve your existing brand, we would love to hear from you.

Send us an Email

hello@jellymedia.com

Give us a call

+44 1253 885581

Drop Us A Message

Contact Us

Get In Touch
We help you
communicate.

Jellymedia

  • 1 Darwin Court

    Hawking Place

    Blackpool

    FY2 0JN

  • +44 1253 885581
  • hello@jellymedia.com

Links

  • Services
  • Projects
  • Blog
  • Careers
  • Contact

Services

  • Design
  • Digital Products
  • Strategy
  • Influencer Management
  • Events
  • Social Management
© 2022 Jellymedia Limited - All Rights Reserved.
Privacy | Terms | Site Map
  • Services
  • Projects
  • Blog
  • Careers
  • Contact
This site uses cookies: Find out more.