We invited eight of YouTube’s most popular gaming and pop culture influencers to a live-action sniping experience followed by a private game capture session. This allowed the influencers to play the entire game and enabled them to share their event and gameplay experiences with their social media followers and YouTube subscribers as exclusive preview content ahead of the game’s release. The offline activation resulted in over 500 thousand unique video views in the first week.
Post-launch, we provided each influencer with a copy of the game and we commissioned the creation of limited edition Sniper Elite 4 50cal bullets for the influencers to have as mementos and as giveaway items to use on their channels. This resulted in a further 50 unique videos/streams and more than 700 thousand social media interactions. The combined content and social media reach for the campaign exposed the game to an audience of 2.78 million.