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Jellymedia

Super Bomberman R

Konami required a successful promotion for the launch of its latest title, Super Bomberman R, and came to Jelly for our expertise in social media management and content creation.

Super Bomberman R
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The Brief

Konami Europe was on the verge of releasing Super Bomberman R, and after working with us on several other successful promotions approached Jelly to deliver an effective influencer campaign. We knew that keeping the game’s intended ‘family’ audience at the heart of our content was key, and with this in mind set out to create some good old fashioned “couch co-op” content that would appeal directly to that demographic. We quickly narrowed our search to focus on “kidfluencers” (which is essentially a child content creator/influencer on social media).

Locating Kidfluencers

Before looking for suitable kidfluencers, we identified the audience demographics within the brief to ensure suitable brand ambassadors were found. As well as this, we established these key stats:

  • Subscribers
  • Videos
  • Views
  • Likes/Comments
  • Target Audience

We then used these stats alongside other key info such as the average age, income, gender, and even education level of an audience to determine which kidfluencer was suitable for the project. It’s important to note that we required a kidfluencer with good credibility, meaning they post regular updates and have natural ties to the product.

The Content

It’s important for their channels to retain their regular style and content, so we pitched the brief to them in a way that is relevant to their theme. For example, if their channel is based off reviews or play-throughs, we tailor the brief to suit their content. As Super Bomberman R is a game which advises co-op play, we suggested that the kidfluencers create content involving their friends to create a natural feel to it.

What We Achieved

Stats from EthanGamer & It’s Romello

  • 175K views
  • 2.1K likes
  • 478 comments
  • 32K views
  • 1K likes

Our team created content that led to increased sales and brand awareness for Super Bomberman R. The YouTubers boasted combined views of over 200K and over 450 comments from their fan base between them. This will have resulted in fans going on to purchase the game and then talk about it to their friends. We also used this opportunity to build new relationships with the kidfluencers; a mutually beneficial relationship that will continue after the campaign. As the quality of content is high, their subscribers may then go on to follow/subscribe to Super Bomberman R-related social accounts and keep a look out for future Konami games.

Summary

Jellymedia successfully secured a kidfluencer campaign surrounding the release of Super Bomberman R. This content delivered promotion and awareness to a high standard, which directly resulted in a high volume of sales for the game. As well as creating engaging content, the kidfluencers helped open up the game to a younger demographic that may not otherwise have had much knowledge on the Super Bomberman franchise, therefore widening the brand’s potential audience going forward.

Other Projects

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Working alongside brand partners and global influencers we developed an event driven campaign to market Konami title, PES 2016.

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Castlevania Cosplay Sponsorship

In order to promote the upcoming Castlevania game we developed a partnership between cosplayer AlienQueen and our client Konami to increase brand awareness and expand its audience at a selection of major gaming events across the UK.

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YOUplay PES 2018

As part of a PES 2018 media activation we hosted a YOUplay football match at F.C. Barcelona’s Camp Nou.

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Metal Gear Solid

We have been supporting our client Konami with the launch of its Metal Gear titles for many years now through a combination of social media and community management, audience engagement, public relations, and event co-ordination,

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  • +44 1253 885581
  • hello@jellymedia.com

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