Game developer and publisher, Wargaming came to Jelly looking for a UK agency to devise a localised brand strategy for its title World of Tanks. The objective was to expose the brand to, and a build a community consisting of, a UK based audience aged 18-35.
In order to appeal to the target demographic Jelly developed a video based creative marketing campaign utilising one of the UK’s most prominent historical figures: Winston Churchill. Jelly devised, scripted, and commissioned a unique video trailer inspired by one of Churchill’s most iconic speeches that would act as call to arms to drive sales for the game. The trailer was designed for use across digital platforms with a concentrated gaming audience such as YouTube and Twitch as well as across all main social media channels such as Facebook and Twitter.
Alongside developing the trailer, Jelly was able to reach Wargaming’s target age demographic on a huge scale by targeting sports sponsorship opportunities for seasonal events such as MMA and boxing. Most notably, Jelly was able to arrange for the World of Tanks brand to appear on the octagon branding for Cage Warriors 93 in Gothenburg, Sweden on the 28th of April, 2018. Here, Jelly’s official World of Tanks trailer was played on the arena jumbotron, exposing the brand to over 2 million viewers of the event.
In addition to this, Jelly secured a top-line sports sponsorship deal for Wargaming – arranging for World of Tanks product branding to appear at the iconic Bellew VS Haye fight at the O2 Arena in London on the 5th of May 2018. This exposed the brand to a huge concentration of UK-based audience members within the target demographic.