TMNT Cowabunga Collection.

Jelly worked with a number of creators across a variety of platforms to produce an influencer campaign in order to promote the launch of the Cowabunga Collection around the globe. Jelly also helped in sourcing creators for KONAMI’s 24 hour ‘Shellabration’. A 24 hour livestream event that saw different influencers play the game on their streams for a number of hours during the course of one day, switching to another creator after their allotted time slot is up.

With the game being launched globally, the creators that were picked came from a variety of different places, including Brazil, France, Spain and the UK. In doing this, we were able to reach a larger audience across all time zones as each region had representation.

For the Shell-ebration livestream, the seven creators we organised alone generated over 1.8 million minutes watched and over 250K views & impressions across their social content relating to the stream. Meanwhile, our own additional influencer content surpassed 1 million minutes watched and garnered a further 192K views and impressions for the Cowabunga Collection.

Jellymedia’s professional design team provided a number of assets and designs in order to assist the physical sales in the retail space for key distributors across the globe, in areas such as Europe, the UK, Australia and New Zealand whilst also providing assets for online social channels for both KONAMI and distributors.

Our asset designs included work for both online and social channels as well as providing localized versions of assets from the US team, both video and static. We also created a number of instore POS designs such as posters, inlays and standees that would be used in different stores. Finally we produced bespoke assets and creations that would appear as unique TMNT branded items in stores, such as the TMNT pizza boxes that featured prominently in stores around the world.

To find out how Jelly can create impactful physical assets to promote your release, contact hello@jellymedia.com