Tower of Fantasy.

Multi-language Socials and Community Management

Jellymedia provides French and German localised social media and community management across multiple platforms for the popular action role-playing game Tower of Fantasy. We also provide support for the Tower of Fantasy content creator program, AIDA Pioneers, working with English, French, German and Spanish creators.

Jelly took over the management of the French and German X and Facebook channels for Tower of Fantasy in January 2023. We were tasked with the localisation of English copy as well as the editing of both static and video assets to go out on the channels. In October of the same year, on the exceptional delivery of the partnership, Jelly established Instagram channels for the French and German communities.

The main task for this project was to assist with translations for the provided English copy and assets, whilst ensuring posts go out in a timely manner. Jelly was also responsible for creating original home grown content. This was to balance the interaction with the audience on a more personable level as well as connecting with the community through direct messages and responses to comments on the social channels.

Alongside our main responsibilities, Jelly provided full support and community management over the European AIDA Pioneers program, which rewards content creators for making Tower of Fantasy based content. Through this program, we have communicated with content creators of all sizes in order to support them in their content creation as well as bringing in new content creators onto the program. During this time we have increased content creation online for the game by 98% delivering two million more online minutes watched for the title. Both a key platform, and new venture for Jelly, TikTok was utilised to promote highlighted content for the creators participating in the program.

In addition, Jelly was also asked to manage both the French and German channels within the official Tower of Fantasy Discord, featuring over 500,000 members. This included moderation, communication with members of the channels through responding to questions, and promoting social posts whilst ensuring a safe environment via moderation.

Originally, the Jelly team was only contracted for the first quarter of 2023, but due to exceptional results, we continue to work on this project to this day!

For more information on how Jelly can help you explore new markets, please get in touch!