Creating Bomberman GIFs and Stickers that BANG.
Want to convey a feeling? A reaction? A… vibe?
Words aren’t always enough. Increasingly, the most effective way people communicate online is through visual shorthand – quick, expressive, instantly recognisable moments that say everything in a single loop.
That’s where GIFs and stickers come in.
With 10 billion GIFs served daily on GIPHY, this format has become a core part of how audiences interact across messaging platforms and social channels. And for brands, that presents a powerful opportunity: not just to be seen, but to become part of everyday conversation.
Why GIFs Work for Games
Few industries are better suited to GIF-driven communication than games.
From iconic characters and exaggerated reactions to dynamic gameplay moments, games naturally generate the kind of expressive content that people want to share. Whether it’s celebration, frustration, chaos or humour, the emotional range is already there – it just needs to be shaped into something usable.
Uploading a library of GIFs and stickers to platforms like GIPHY is a simple but effective way to extend a game’s presence beyond traditional marketing channels. But the real value comes from bespoke content – assets designed specifically around how people actually communicate.
A considered approach ensures each GIF isn’t just visually appealing, but functionally relevant – something users will return to again and again.
Bespoke GIFs & Sticker Creation
Jelly partnered with KONAMI to transform a library of static Bomberman assets into a fully realised collection of expressive GIFs and stickers.
Rather than simply animating existing visuals, each asset was designed with real-world use in mind – capturing recognisable reactions like celebration, frustration, downtime and everything in between. Subtle animated text helped anchor meaning, making every GIF quick to read and even quicker to use.
The goal wasn’t just to create content that looked good, but content that people would actually use.
The Impact
Our content has generated 70 million views!
…and counting.
More importantly, they’ve embedded the Bomberman brand into everyday digital interactions. Rather than relying on traditional “hard sell” messaging, this approach builds passive, sustained visibility – meeting audiences where they already are, in a format they actively enjoy using.
It’s a subtle but highly effective way to reinforce brand familiarity over time, creating a foundation for future campaigns and releases.
Take a look for yourself, here, in KONAMI’s official GIPHY library.
Turning Utility into Visibility
Sometimes, the most effective branded content doesn’t interrupt – it integrates naturally into how people already communicate.
When assets are genuinely useful, brands move from being seen to being shared. GIFs and stickers offer a simple but powerful way to build long-term awareness.
Looking to build a library of GIFs and stickers that your audience will actually use?
Jelly creates bespoke, platform-ready content designed to drive visibility through everyday interactions. Get in touch at hello@jellymedia.com!
