Silent Hill.
Social, Influencer & Experiential Support
15 years. Multiple titles. One of gaming’s most iconic horror franchises.
Since 2011, Jelly has been part of the SILENT HILL story – supporting KONAMI across multiple generations of the franchise, from SILENT HILL: Downpour and SILENT HILL: Book of Memories through P.T., SILENT HILL: Ascension, SILENT HILL: The Short Message, the SILENT HILL 2 remake and SILENT HILL f, and SILENT HILL: Townfall.
Across that time, our work has spanned social, creator marketing, content, events and experiential campaigns – adapting our approach as the franchise evolved and new audiences discovered it.
A franchise that keeps evolving
Our involvement has taken us from PlayStation 3 and Xbox 360 through the PS4 generation and into PS5 and PC, giving our team an unusually long view of how a major gaming IP can evolve.
In 2014, we were on the ground at Gamescom supporting the PlayStation Gamescom press briefing around the reveal of P.T., Hideo Kojima’s infamous ‘playable teaser’ for the still-to-be-announced Silent Hills. We helped to capture and amplify one of the most talked-about moments in the franchise’s history.
More recently, we delivered social coverage around SILENT HILL: The Short Message, the SILENT HILL 2 remake, SILENT HILL f and SILENT HILL: Townfall, localising content across 21 official KONAMI channels in seven languages.
From social to full-scale experiences
Our work has extended well beyond day-to-day social.
For SILENT HILL 2, we developed an influencer activation with 18 carefully selected creators, generating around one million views, alongside an exclusive Press & Media experience for around 100 journalists and creators.
We’ve also supported newer approaches to the franchise, from the interactive streaming format of SILENT HILL: Ascension to the launch campaign for SILENT HILL f.
The Result
More than a decade and a half of work across a franchise doesn’t happen by treating every game the same.
It takes an understanding of the audience, the IP and the cultural moments that surround each release – then adapting the strategy, content and execution accordingly.
Looking for a marketing partner with the experience to bring your next game or franchise to life? Get in touch at hello@jellymedia.com.
