Onimusha: Way of the Sword.
Bringing Onimusha to Retail Across EMEA
Ahead of the release of Onimusha: Way of the Sword, Capcom partnered with Jellymedia to bring the game’s physical retail launch to life across PlayStation, Xbox, Nintendo and PC.
With a global campaign to adapt across multiple formats, markets and age-rating systems, our role was to turn the approved creative into a complete suite of retail-ready assets – ensuring every version was accurate, compliant and ready for market.
The Challenge.
Bringing a single creative campaign to market across multiple EMEA territories meant navigating a complex mix of languages, age-rating requirements and stakeholder approvals – all while maintaining a consistent visual identity across every format.
One Creative Idea. 179 Retail Assets.
With the core creative approved, we adapted it across every required format and market, accounting for the specific legal and compliance requirements of each territory.
This included four different age-rating systems – PEGI, USK, GCAM & NCM – alongside additional regional requirements across EMEA.
Making Every Market Ready.
Our EMEA translation team reviewed and translation-checked everything from back-cover copy and product information to legal disclaimers, ensuring every version was accurate and ready for production.
The Result.
We delivered a complete suite of physical and digital retail assets across PlayStation, Xbox, Nintendo and PC, including:
- Disc art for PlayStation 5 and Xbox Series X
- Cartridge prints for Switch 2
- Double-sided cover inlays for PlayStation, Xbox, Nintendo and PC
- DLC redeem code inserts for PlayStation, Xbox, Nintendo and PC
- 2D & 3D photorealistic product images for every format and region
179 different assets produced across EMEA, covering every format, market and retail touchpoint.
Looking for a worldwide retail print and design partner for your next launch? Get in touch via hello@jellymedia.com
