Documentary Production: Saving a Species.
We helped save a species. Then we told the story.
It’s not every day that a video game company can say its marketing helped save a species. But that’s exactly what happened with Marvelous Europe and Story of Seasons.
Over several years, Jelly helped Marvelous Europe partner with the Royal Zoological Society of Scotland to support conservation work for the critically endangered pine hoverfly. Rather than simply being another marketing campaign, the partnership created a genuinely meaningful story – and one that deserved to be told properly.
When Marvelous wanted to document the impact of the project, Jelly was called upon once more to create a documentary that would capture the people, passion and conservation work behind it.
Bringing the story to life
We travelled to the Cairngorms National Park for two days of filming at RZSS Highland Wildlife Park, interviewing the conservation team behind the project alongside Marvelous Europe’s Head of Marketing, Chris Jennings.
The production combined interviews, cinematic B-roll and bespoke animation, with the visual treatment inspired by the Story of Seasons Grand Bazaar branding. We created a 12-minute documentary for YouTube, then developed five shorter episodes for social – giving the story a life beyond a single piece of long-form content.
The Reception
The documentary gave audiences an opportunity to see the impact of the partnership for themselves – from the people working directly on the conservation project to the real-world results of the campaign.
The response showed that audiences were interested in more than the game itself. They engaged with the story, the conservation work and the people behind it – demonstrating how a genuinely meaningful brand initiative can create content that audiences want to watch and share.
The Result
By turning a multi-year conservation initiative into a documentary, Jelly gave Marvelous a powerful way to showcase the real-world impact behind the partnership – creating a story that could continue to build awareness, engagement and goodwill around the Story of Seasons brand long after the original campaign.
1 × 12-minute documentary
5 × social episodes
2 days of filming
1 species helped back from the brink
Looking to turn your story into compelling documentary content? Get in touch at hello@jellymedia.com
